On 18 Feb, Voyah, Dongfeng Motor’s premium electric vehicle (EV) brand, announced today that it will enter the European market, with Norway as its first stop.
It would be the latest Chinese EV maker to enter the Nordic country after NIO and XPeng.
The company said the Voyah FREE, it’s only current model, will make its debut in Oslo this June.
Introduction to Voyah
In late 2020, Dongfeng Motor unveiled the Voyah brand and Voyah FREE to realise the legacy car maker’s ambition to enter the EV market.
The first production vehicle of Voyah FREE rolled off the production line on June 30, 2021, and its delivery started in August last year.
In June 2021, the Voyah FREE officially went on sale in China, offering:
- an extended-range technology version
- an all-electric version with a price range of RMB 313,600 ($49,500) to RMB 363,600.
Voyah delivered 3,330 Voyah FREEs in December 2021, and has accumulated 6,791 deliveries since deliveries began in August last year. The company has not released January delivery figures yet.
Lu Fang discuss about Voyah’s further plans
Lu Fang, Voyah’s CEO, suggests that entry into Norway will be the company’s first step into overseas markets.
Lu said that the company will meet and lead European consumers’ demand for high-quality smart electric mobility with its innovative technology and service experience.
The company is planning to enter other European countries in the future.
According to a press release from the company, the company’s efforts to enter overseas markets will be carried out with the help of China Dongfeng Motor Industry Import & Export Co Ltd.
Although Voyah did not reveal today which version of the Voyah FREE it will offer in Norway, a Weibo blogger suggests that the company’s offerings in the country could be dominated by the purely electric version.
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