After the official exposure of NIO flagship sedan model ET7 test drive and delivery date was released, scalpers noticed the popularity of NIO ET7, thus listing their previously successful pre-order NIO ET7 on Alibaba’s second-hand trading platform Xianyu. Given NIO’s limited production capacity and social media buzz showing what appears to be strong initial acceptance of the ET7, those who reserve now may have to wait several months for delivery. The scalpers said they were guaranteed to get the car on the first delivery, so the price is much higher than the original NIO pricing.
On the evening of January 9, 2021, NIO launched the ET7 and began accepting pre-orders at NIO Day 2020. To make a reservation, any user may simply pay an intended deposit of RMB 5,000 (USD 790), which can be utilized as much as RMB 10,000 (USD 1580) when purchasing the car. However, the ET7 reservation orders on Xianyu were set at RMB 15,000, which is three times the intention deposit.
The deposit was made on the night the ET7 was launched, according to the user (or scalpers), the asking price included the RMB 5,000 previously paid with the RMB 10,000 markup. The user has already paid a non-refundable deposit for the purchase, which is due in April, but the vehicle’s design can still be altered. In addition to that order, the user claims to have a pre-order in place that will allow the buyer to receive the item by the end of March.
Hoping to meet the needs of more consumers, NIO announced expansion plans in Europe and beyond. By 2025, Nio plans to expand its presence to over 25 countries and regions worldwide. Among them, NIO will officially land in Germany, Netherlands, Sweden and Denmark this year. According to previous reports, China EV maker NIO eyes to expand next in Germany. The NIO ET7 mentioned above will also debut in Germany in the fourth quarter of this year, followed by the smaller ET5.
